About Christian Freese

I'm a scale operator. I build the machine that runs the strategy.

I step in when the ambition is clear but the path isn't. I find what's blocking growth, remove it, and build the team and cadence to keep it moving, from zero-to-one through $9B+ P&Ls.

The short version

I'm a scale operator who builds the machine that runs the strategy. I step into complex businesses when the ambition is clear but the path isn't, find what's blocking growth, and build the team and cadence to keep it moving.

I spent a decade at Uber across four continents. I grew Grocery & Retail in the US and Canada from $1B to $4.5B GMV, ran operations for the $9B+ GMV EMEA Rides business through COVID, built JUMP bikes and scooters from zero to $150M in revenue, and took India from 15% to 50% market share.

Today I'm COO of Talkiatry and sit on the boards of LeafLink and Maxretail. I began my career at Roland Berger and hold an MBA from IESE and an engineering degree from KIT.

Christian Freese, smiling, in a dark navy shirt
Christian Freese with arms crossed, in a dark navy shirt

What I do

I step in when the ambition is clear but the path isn't. I work out where to play with the leadership team, turn the plan into owners, targets and a roadmap, and build the weekly, monthly and quarterly cadence that keeps the company on track after the plan is written. I work across go-to-market, growth, marketing, enterprise and SMB sales, product, operations and support operations.

Where the app is the easy part

Most operators grew up in one world. Software people know products, funnels and data. Operations people know warehouses, crews and regulators. I’ve spent my career where the two collide: digital products that only work if something real happens. A driver shows up. A bike gets repaired overnight. A shopper finds the last avocado.

The record

Uber marketplaces are stated in GMV run rate. JUMP and Talkiatry are stated in revenue run rate. Board companies are stated in GMV.

Board roles

LeafLink, Board Director since August 2024

LeafLink is the leading B2B wholesale marketplace for the US cannabis industry. I work with the CEO and board on strategy, leadership and the operating cadence.

Maxretail, Board Director since July 2026

Maxretail helps independent retailers and brands turn surplus inventory into cash. I work with the founder on the growth plan and the leadership team.

More on what an operator adds to a board.

How I work

Purpose matters. I’m an owner, not a renter. I need to truly care about the mission to do my best work, and I hire people who feel the same.

Ownership scales. I believe in empowering people to own their outcomes, celebrating risk-taking, and keeping a builder’s mindset, no matter how big the organization gets.

Curiosity compounds. I’d rather be wrong and learn why than right and standing still.

People multiply. I build teams and leaders, not just results. The real test is whether the team keeps winning after I leave.

Education

In depth, by market

India

General Manager, Rides, 2016 to 2018. Market share from 15% to 50%.

Germany

General Manager, Rides, 2015 to 2016. An operating model that fit the market.

More about me

Recommendations

30 recommendations from my teams, managers and peers, word for word from LinkedIn.

Publications and talks

Roland Berger studies on shared mobility and rail, and talks from 2015.

Press

Interviews and quotes from 2015 to today, plus bios and portraits for journalists.

Also on LinkedIn.

Questions

How does he work with a company?

He starts with the customer, diagnoses the whole business end to end, sequences the one or two blockers that matter now, removes them with clear owners and deadlines, and instruments the work so one set of numbers is reviewed every week. Done means the growth holds without him.

Is he the Christian Freese at Toyota, the one from RevPal, or the politician?

No. This is Christian Freese, COO of Talkiatry and former Uber executive. He is not the Christian Freese at Toyota Motor North America in Dallas, not the RevPal founder in Bend, Oregon, not the Christian Freese at Airbus in Hamburg, Fraunhofer IMM in Mainz or ODS Ocean Decking Solutions in Bremen, not retired Illinois judge Chris Freese, and not the German politician Ulrich Freese.

How can I work with him?

As a board director, or through expert calls and focused advisory engagements. Use the contact page.

Let's talk.

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